Generating Word of Mouth Advertising (WOMAD) - Thursday, March 13, 2008

by Sue Huff

WOMAD is a term used to describe voluntary comments (solicited and unsolicited) about your products, services, company and/or organization. Word-Of-Mouth is typically more effective than traditional advertising since people are prone to believe friends, family, and colleagues’ comments over paid advertising.

Write down 3 things that make your company or organization worth talking about today.

Exceptional Service, Products, or Company Policies generate WOMAD. You must stand out; you must treat customers better than your competition in all respects in order to expect WOMAD. You must exceed their expectations.

Customers don’t generally complain unless their expectations of your company, product and/or service have NOT been met. They will talk to gain control over the situation, to find out if others have been treated the same way and to get sympathy from others.

Tip: Make sure you have policies and procedures in place to deal with a customer’s complaint.

To create positive WOMAD, you must:

Step Out – Know what you stand for.
Stand Out – What do you do different?
Speak Out – What can people say about you that is negative and positive?

Ask yourself what you can do better, what can you do more of and how can you create a memorable experience for your customer.

Review the three things you wrote down that make your company worth talking about. Are they strong enough to create WOMAD? What do you need to change or implement?

Interested in learning more? Write your question or contact E. Sue Huff & Associates to schedule an informative WOMAD seminar for your organization or business.

Labels: Generating Word of Mouth Advertising (WOMAD)

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