Marketing the Customer Service Way
- Tuesday, February 9, 2010
Don't spend your advertising dollars on a fancy website or print ads unless you have the right people to greet your customers. Make sure you have a friendly and knowledgeable person answering your phones, and attentive workers in your stores. I know I hate to go into a store where the employees continue their personal conversations even after I enter. That kind of behavior sends a message that the customer is an inconvenience. If employees aren't friendly or engaged, customers take that as a cue that the business owner doesn't care very much about the consumer.
When a customer steps through your door, you get one chance to either win them or lose them. First impressions are everything! All businesses, big and small, need someone who can create a positive and professional impression.
You want your customers to know that your priority is to help them get what they need. Be smart about your marketing plan, have the team in place to guarantee dollars spent are being valued by everyone.
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