'Tis The Season
- Monday, December 21, 2009
At this time of the year, we think about giving. Simple acts of charity make us feel good and connect us with the communities that we live in.
As a business owner, you are in a unique position to contribute in a positive way, either from donations of services or goods, or simply with your time. Your visibility can end up being a strategic alliance with other business owners and even with your customers. One of the easiest and most rewarding ways to contribute is by becoming involved in a charity event. Charity events accomplish several things: they help local charities, provide you with the opportunity to meet members of the community, and increase your community presence. There is, perhaps, no better way to show the community that you are invested in it.
0 comments - Add a comment
Shakespeare might have said, "What's in a Meme?"
- Monday, December 7, 2009
The newest buzz in viral marketing is "meme marketing". What's a meme? Memes are ideas, symbols or practices that naturally spread throughout a culture. These thoughts are things that just seem to "catch on," whether it's coffee houses, doing "The Wave" at a sports event, or tight-rolling your jeans back in the '80s. In marketing terms, think of it as viral marketing that has mutated.
Great memes are absorbed by a community. Marketers can apply the study of memes (or, memetics) to create messages for their clients. Its not just about being the loudest car commercial on TV or the most offensive idea imagined. These things can grab attention but they're ignored just as quickly. Great memes are noticeable, memorable, and actionable. A great meme invites customers to do something that solves their problems, connects them to others, or lets them express themselves.
0 comments - Add a comment
Viral Marketing
- Tuesday, December 1, 2009
We're all worried about H1N1 . . . picking up someone else's germs makes us all uneasy. It happens by casual contact; touching a door handle, shaking hands, etc. Nobody wants to "buy into" an innocent encounter like that! But in the business marketing world, casual contact is a good thing.
Viruses of any sort are built with one goal in mind: to reproduce. Every marketing campaign designed to "go viral" has to do the same things as your (not so) favorite illness and turn a point of contact into a purchase. In the right situation, a virus like that can be very beneficial.
0 comments - Add a comment
|
Categories
Previous Posts
Thinking Outside the Box 2013 - 4th Annual Seminar
The lastest on our seminars
Business Etiquette
Why Small Businesses Fail
Journalistic Marketing
Shop Local this Holiday Season
Does Your Website Look Homemade?
Inter-Office Business Communication
The 15 Minute Organizer
Keep Customer Communication Strong
Archives
February 2008
March 2008
January 2009
February 2009
September 2009
October 2009
November 2009
December 2009
February 2010
March 2010
April 2010
May 2010
June 2010
July 2010
August 2010
April 2011
May 2011
July 2011
September 2011
October 2011
November 2011
January 2012
February 2012
May 2012
August 2012
September 2013
|
|
