How to Make Twitter Work for You
- Friday, March 19, 2010
How do I use Twitter has to be the most asked question these days. Twitter is a free social networking site that enables users to engage one another in real time. The trick is to make your Tweets (Twitter updates) interesting, helpful, informative, and entertaining. Tweeps (people on Twitter) are very engaging and friendly for the most part. If your Tweets are interesting, you will find yourself with a multitude of followers from all over the world. Users exchange 140 characters or less with other users answering the question, "What are you doing?" You might ask yourself, "Who cares what I'm doing?" As a business owner, the answer is, "Your customers!"
According to LaTease Rikard, a self-admitted Twitterholic, who posts frequently from her Blackberry and TweetDeck, you should post interesting and engaging content in order to build your following. Ms. Rikard averages 20-30 new followers a day from all over the world with her Tweets. The more followers she engages, the more often her Tweets are ReTweeted; that is, copied and forwarded. She counsels Tweeters to first be mindful of their audience. Tweeters, she says, don't like spam, and in fact they hate sales messages. Posting nothing but sales messages will get you nothing in return. Instead, she says, post helpful marketing tips sharing ways to become successful.
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