- Tuesday, November 3, 2009
Horizontal Marketing
Creating alliances is a good rule of thumb and a way to increase your market share. As an example, a car dealership in Wisconsin teamed up with a real estate agent and advertised, "Buy a House, Get a Free Electric Car." The ad drew a great deal of attention and the dealership reported a noticeable increase in foot traffic at his business.
Partnering with a company that shares your target market saves you time and money. Many business owners have learned the value of what is called "horizontal marketing": when two businesses with different products but similar clientele join marketing efforts. Its a smart way to increase your customer base without increasing your marketing budget.
I found this idea to be full of possibilities for small business owners and thought I would pass it on to you . . . it might spark your next successful marketing project.
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