Does Your Website Look Homemade?
- Thursday, October 27, 2011
What’s the most important piece of your business’s web presence? Your website, of course.
Creating a website requires a good deal of thought; it’s important to plan what information you want on the site, what the layout will look like, and how you’ll connect each piece together.
Think of your website as your hub; it’s what people will see when they look for you. There are many elements that go into creating an effective web presence, but let’s start with your homepage. It will be the first impression for potential clients.
A good homepage will answer the questions “What do you do?” and “Why should I trust you?” Consumers will make a split-second decision on whether they’ll stay to learn more or go to a competitor. Don’t lose them at the start.
The look of your homepage is extremely important. Invest in a professional web designer. If the budget is tight, go to a local college and contact the graphic design department. Ask to speak to the design professor. Many students need to build their design portfolio before graduation, so the professor might have someone in mind who would give you quality at an affordable price.
If you create your homepage yourself, keep in mind that you can do more harm than good if the end product looks “homemade.” Too many fonts, inharmonious color choices, and grammatical mistakes translate to “amateur” right away. If you can’t present a polished and professional face on the web, clients might think you operate your business the same way.
Deb Davidson
Associate, E. Sue Huff & AssociatesLabels: effective website, website appearance
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