Journalistic Marketing
- Tuesday, January 10, 2012
At E. Sue Huff & Associates, we understand the value of staying connected to customers by showing them that we value their experience with us. So it is especially enjoyable to begin the new year with some of the latest news in customer connecting.
Marketing predictions for 2012 point to, of course, social media and video as vital avenues that lead to consumers. Experts understand that the growing reliance on these resources to get information is not only here to stay, but here to be utilized. And they are using something called “journalistic marketing” to get the job done.
A recent example involved a story about a man who proposed to his girlfriend on a Southwest Airlines flight. She accepted, and this happy story went viral, thanks to YouTube.
Southwest contacted the couple and blogged about it on their website. I managed to find three different “marriage proposal” stories that involve the same airline. No slouch in the opportunity department, Southwest’s blog website encourages customers to contact them with their travel stories. Recently, they announced they were joining forces with the TLC network to produce a new series giving viewers a behind-the-scenes look at modern air travel, slated to appear in spring of 2012. There will be opportunities for customers to actually travel with a film crew to record their experiences for a television audience.
Deb Davidson
Associate, E. Sue Huff & AssociatesLabels: journalistic marketing, Public Relations Naples FL, Small Business management consulting Naples FL, Southwest Airlines
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