Street Corner Sign Guys
- Monday, November 9, 2009
We've all seen the street corner sign guys and wondered if this type of advertising works. Well it does, and according to a recent article in Entrepreneur Magazine, lots of companies are using this type of marketing tactic.
Using "human directionals", as they are called in the advertising world, has morphed into high energy antics guaranteed to draw a crowd. New companies such as AArrow Advertising are ready and willing to take advantage of our love of a good laugh. Its arrow-wielding humans are equal parts clown, athlete and actor. For six hours at a stretch or more, they spin and throw their arrow-shaped signs like batons, strum them like guitars, paddle them like canoes, ride them like horses--anything to grab the attention of passersby.
Liberty Tax Service, a new competitor to established behemoths like H&R Block, not only hired a human directional to dress up like the Statue of Liberty, but added AArrow Advertising employees for a lively sidewalk show. Especially in warm climes, such as Florida and Southern California, this guerilla marketing technique has evolved into a profitable form of street performance.
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