Viral Marketing
- Tuesday, December 1, 2009
We're all worried about H1N1 . . . picking up someone else's germs makes us all uneasy. It happens by casual contact; touching a door handle, shaking hands, etc. Nobody wants to "buy into" an innocent encounter like that! But in the business marketing world, casual contact is a good thing.
Viruses of any sort are built with one goal in mind: to reproduce. Every marketing campaign designed to "go viral" has to do the same things as your (not so) favorite illness and turn a point of contact into a purchase. In the right situation, a virus like that can be very beneficial.
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