Shakespeare might have said, "What's in a Meme?"
- Monday, December 7, 2009
The newest buzz in viral marketing is "meme marketing". What's a meme? Memes are ideas, symbols or practices that naturally spread throughout a culture. These thoughts are things that just seem to "catch on," whether it's coffee houses, doing "The Wave" at a sports event, or tight-rolling your jeans back in the '80s. In marketing terms, think of it as viral marketing that has mutated.
Great memes are absorbed by a community. Marketers can apply the study of memes (or, memetics) to create messages for their clients. Its not just about being the loudest car commercial on TV or the most offensive idea imagined. These things can grab attention but they're ignored just as quickly. Great memes are noticeable, memorable, and actionable. A great meme invites customers to do something that solves their problems, connects them to others, or lets them express themselves.
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