Summer Slump
- Monday, June 28, 2010
Don’t take a vacation from your marketing plan. Its easy to fall into the “summer slump” and get lax about customer service, promotions, and employee relations. After all, everyone else is on vacation, why shouldn’t you be, too?
Summer slow-ups give you a break from the normal hectic pace. Take advantage of any lull in business to review and refocus on your year-round marketing plan. Brainstorm new ideas, tweak last year’s promotions, get cracking on that computer system software update you’ve been meaning to do. In other words, shore up what you have so that the coming year has a solid foundation for continued success.
While you’re working on the nuts and bolts, use some of your time to build relationships with your customers and staff. Review customer accounts and make courtesy phone calls about future promotions or special discounts. Do things you would not normally have the time to do when you are busy, such as acknowledging outstanding employee service or surprising the staff with goodies in the break room.
Got time on your hands? If you do, use it now!Labels: marketing ideas, marketing strategy, small business marketing
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