No More Junk E-Mail
- Monday, April 26, 2010
I bet you're wondering if anyone reads those marketing e-mails you send out on a regular basis. You're hoping your valued customers don't mark things from you as "junk" and delete them before they are opened. I know I get promotional e-mails every day and I often delete them. Why? Well first, because my inbox is full of lots of important things and I have to prioritize my time. Secondly, I've come to expect the same messages from some of my e-mailers. They are either advertising a sale or a special event. I hate to say this, but I'm usually too busy to plan a trip to a particular store because of a sale, even though that's one of my favorite words in the English language. And a special event? That's usually "code" for something you want me to buy. If your customers think they know what you have to say, or think it isn't something they would be interested in, they'll never open your e-mails.
In order to get your customers' attention, you have to bring something new to the table every time you contact them using the computer. Let's say you own a coffee shop. Rather than simply sending your customers a 10% off coupon for this week's special flavor, include a recipe for iced coffee drinks for a summer party. Be sure to jazz it up with some fun suggestions for serving the beverage (iced mocha umbrella drinks, anyone?) Catchy subject lines such as, "Summer Party Ideas" or "Bean There, Done That?" can give your reader a little teaser that says your e-mail just might be worth opening.Labels: Advertising E-Mails, Getting Your Customers' Attention, Junk E-Mail
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