Penthouse or Bargain Basement Image?
- Monday, May 3, 2010
Today anyone with a computer and some standard software can call themselves a graphic designer. Your business card, brochure, and website can make you look like you have a penthouse on Fifth Avenue . . . or a closet in the Bargain Basement. Businesses think nothing of letting the secretarial staff or IT department design their materials. Many pass off the in-house design as a way to cut costs, thinking the only important thing about their business card, brochure, or website is that it has information on it. Good design involves understanding visual balance, style basics, even color choices. Good design strives to capture the reader's interest . . . and present your company as a competent, professional, and classy organization.
Paying money for good graphic design may seem like a luxury in a slow economy. You don't have to spend a fortune, but don't try to do it on the cheap. Cutting corners on design may end up being money wasted in the long run, especially if potential customers won't give your brochure or website a second glance. Look at samples from graphic designers before you put your company's image in their hands. When visual materials fail to hit the mark, the real problem is that the design simply didn't do its job, which is to convince potential customers that you have your act together.Labels: bad graphic design, company image
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